July 22, 2011

Tips for "Successful Innovation".

Hey! Your Biz might need these 'Successful Innovation' tips...

#1. Make Meaning -
This so far is one of the most important keys to innovation. As an innovator, developing meaningful products is key to long-term success. By meaningful product i mean such product should be to improve people's lives & make them more productive.

#2. Make a Mantra -
Your mantra should not consist of lengthy mission statement, because most times such lengthy mission statements are not memorable or indicative of where an innovator's focus lies. Preferably, use few words that simply explains why you exist.

Examples: eBay - democratize commerce, FedEx - peace of mind, nicheTEAM - now you can be heard. etc.

#3. Do Exploit -
Do not limit your innovations to incremental changes of existing products, look ahead & think about what kinds of problems could be solved or needs met by a whole new product.

Note:
(*Great products & services are deep & will grow with you along the way. *Actively anticipate the products & services that people will need. *Take a holistic approach by focusing on excellence in pre-sales, post-sales, service, etc. *Seek to create an emotional attachment to your products & / or services, this will help you generate 'brand loyalty' in the process).

#4. Polarize People -
Don't be afraid to polarize your consumer base. Most great products frequently generate polarity among tech communities.

#5. Niche Yourself -
Avoid competition on price, make your product unique with high value.


Thanks for your time.

nicheTEAM (NT).

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